The standard
Five questions decide whether a product gets a page here. If any answer is no, it does not — however good the margin looks.
Five checks decide whether a product gets a page here. If any answer is no, it does not — however good the margin looks.
01 · Is it safe where it touches the animal?
Bowls, feeders and anything that holds food have to be food-grade. Anything that goes on skin or coat has to be free of the ingredients that most commonly cause reactions, and we say so on the page. Toys meant for chewers cannot have small parts that come away — and where a toy is only safe under supervision, we write that on the product page rather than leaving you to find out.
02 · Are the specifications actually stated?
Real dimensions, real weights, real capacities. A bed sold without measurements is a guess, and a guess is a return. A harness without a chest range fits nobody in particular. If the specification sheet is vague, we either get the number or we do not list the product.
03 · Is the label honest?
Supplements have to state actual quantities per serving. “Proprietary blend” tells you nothing and is usually there to hide how little of the active ingredient is in the tub. If we cannot work out the dose from the label, we cannot tell you whether it is worth buying, so we do not list it.
04 · Can we write usable instructions?
Every page here carries a How to use it section: dose, fit, frequency, and the mistake most people make. Writing that section is itself a filter — if a product cannot be explained clearly, it will be used wrongly, and a product used wrongly is a bad product no matter how it is built.
05 · Who is it wrong for?
Every product page names the pet the product is not right for. A slow feeder frustrates some dogs. An enclosed litter cabinet is refused by some cats. A gravity feeder is wrong for any pet on a weight plan. If we cannot name the case where you should not buy it, we do not understand it well enough to sell it.
What we will not stock
- Anything sold on a medical claim — products that say they treat, cure or prevent a condition.
- Aversive training equipment, including electronic shock and anti-bark collars, which are restricted or banned on animal-welfare grounds across much of Europe.
- Products whose materials, size or correct use we cannot describe.
What we do when something fails after listing
It happens. A supplier changes a component, a batch behaves differently, or enough customers report the same problem that it stops being bad luck. When that happens we delist the product, say so, and offer a refund or a replacement to anyone who bought it in the previous 30 days — whether or not the return window has closed.
What we are not
We are not a veterinary service and nothing on this site is veterinary advice. We sell food, supplements, grooming and comfort products for healthy animals. If your pet is unwell, is on medication, or has a diagnosed condition, your vet comes first and we will tell you so.